Understand where attention happens. Measure how real-world media drives real-world action. From freeway to surface street to in-place and on-premise environments.
What Our Attribution Strategies Entail
Attribution starts before a campaign ever goes live. We analyze traffic patterns, proximity triggers, dwell time, and environmental context to determine where your message will have the highest probability of impact.
From digital billboards and static faces to on-premise video walls and retail-adjacent placements, we layer exposure data with timing, creative sequencing, and location intelligence to build campaigns that are measurable, repeatable, and defensible.
Benefits of Our Attribution Strategies
Clear insight. sMarter decisions. Stronger outcomes.
Real-World Measurement
Track exposure where people actually live, drive, shop, and move.
Location-Driven Insight
Understand performance by place, proximity, and environment.
Clear Attribution Signals
Connect OOH exposure to measurable downstream action.
"As Marketing Director at my company, I loved working with Compass. Jeff is so great and easy to communicate with. Their design work is fantastic and they let you nag them over their shoulders while they build your billboard for you. Just great!"
Our Attribution Strategy Packages
Every brand’s attribution needs are different. That’s why Compass offers flexible strategy packages – built around your objectives, footprint, and appetite for insight.
Foundational Attribution Strategy
Designed for brands seeking clarity and confidence:
- Strategic placement planning
- Exposure and frequency modeling
- Post-campaign performance summary
- Ideal for regional and first-time OOH buyers
Advanced Attribution Strategy
Built for brands ready to optimize and scale:
- Multi-location attribution modeling
- Store-visit and proximity analysis
- Creative sequencing recommendations
- Ongoing performance optimization
Enterprise / Custom Attribution Strategy
For complex campaigns and high-impact environments:
- Custom attribution framework
- On-premise + OOH integration
- Market-level comparisons
- Executive-ready reporting and insights
